July 28 – 30

Two Rivers welcomes back an old friend. An incredible musical lineup! An extensive selection of fantastic food, Wisconsin craft beers and other refreshments, a parade, entertainment for kids and more.

Snowfest 2023 is being held in Neshotah Park located on the east side of Two Rivers, Wisconsin and is right next door to the best beach on Lake Michigan. Our parade will be in Two Rivers with the route noted below.

Neshotah Park 2111 Pierce Street/Two Rivers, Wisconsin 54241

What are the hours for Snowfest 2023?

Friday: 4:00p.m.-midnight
Saturday: 12:30p.m.-midnight
Sunday: noon-6:30p.m.

You can see the schedules for the days Here

Is there a cost for admission?

Due to the tremendous support of our sponsors and the community at large Snowfest 2023 is FREE for admission. You can see all of our great sponsors and learn more by clicking Here!

What are my options to pay for food, drinks, and other items?

The entire event will run off tickets purchased from the main check in area as you enter the festival grounds. Food trucks and the vendor area will be available for cash and cashless payments.

Parade Route

The parade will start at 11:00am in July 29th, 2023. It will start at 7th and Columbus Streets and head north on Columbus concluding at State Highway 310. It is shown below.