Tour of America’s Dairyland (ToAD) is the largest competitive road cycling series in the U.S. It hosts 11 straight days of racing throughout Southeast Wisconsin. The tour was started in 2009 and extends the legacy of multi-day bike racing that first started in Wisconsin in 1969.

The Kwik Trip Tour of America’s Dairyland offers high-energy cycling action featuring Pro and Amateur racers from across the nation and around the world. On most days, the races run nearly non-stop from 11:00am to 8:30pm and showcase male and female athletes from a wide range of ages and skill levels.

Think cycling is a snooze? You’re wrong! The final event of each day, the Men’s Pro Race, will feature speeds exceeding 35mph! Add to that our professional announcers; they’ll not only thrill you with their race updates and rich color commentary, but will educate you on the sport of cycling…so you can understand race strategy and team dynamics. And they’ll keep you entertained…ask anyone who’s been to a ToAD race! Each year, new memories and great stories emerge from the constant action “on-stage” calling the race “on-course!”

But ToAD is more than cycling…it’s a massive neighborhood block party complete with entertainment, family fun, and kids activities. And it’s FREE to come and watch. So grab a cowbell, and become an instant fan! Experience communities you’ve never before visited, or get to know your own downtown a little better. Enjoy a hot cup of this, a cool sip of that, a taste of local culinary creations, and spend some time seeing what the local merchants have to offer.